GOV.UK start page
Go to GOV.UK start page
This is published as a guidance page using Whitehall, rather than a standard service page such as Check your state pension age . This was because the service was not ‘mainstream’, while it also gave DfE greater control over the content.
It introduces some problems, and we’re beginning the process of switching to a standard start page . Namely:
the incorrect page template has misleading elements; page type, breadcrumbs, irrelevant related links, prominence on ‘Applies to England’ rather than ‘Start now’
we cannot easily track journeys from GOV.UK to our service, we have no visbility of referrers to the start page
the published date is irrelevant
A standard start page would also give us:
a shorter and cleaner URL
more prominence on GOV.UK in taxonomy and search
proper downtime messaging if we need it"