We tested a hypothesis around folding courses - eg salaried and unsalaried folded into one course listing and course detail page. (More on folding: ‘What is a course?’, folding detail)
Course folding reduces the number of results per search and allows search results to surface more variety. Rather than English at Catholic Teach Alliance listed four or five times, it would be listed just once, allowing for the next course to be surfaced immediately, also making results fairer.
With fewer courses to add information for it should also provide a lighter work load for providers entering courses.
6 remote user research sessions recorded using Lookback:
Results
The user experience (UX) needed to be clearer on the course listings/results page, showing the course options, but most candidates understood the meaning; there is evidence that people did navigate differently the course listing page depending on which course they would choose.
The course details page ended up being long as content was not as similar across variants as we once thought. At the apply point people understood that there were options and some even would click both to compare.